PPC Marketing Tips

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Acquisio
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Bid Optimization Insights: Preview of Automation Guide eBook
Marc Poirier predicted that 100% of the campaign process would be automated in the near future, and while we’re not there yet, we want to help you learn about all the different areas where automation can really kick your campaign performance into hyper-drive. To help introduce you to some of the best automation tools on …
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What you Think you Knew About your Personas is Wrong
There’s been no shortage of persona talk over the years. Heck, every major brand probably has a persona developed of their typical customer. Marie the Millenial Mom, David the Dynamic Dad, Uncle Bob etc. Usually, there’s two or three key personas (the shopper, the buyer and the whale) and they all fall into a neatly …
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Bid Optimization Insights: Preview of Automation Guide eBook
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What you Think you Knew About your Personas is Wrong
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What you Think you Knew About your Personas is Wrong
persona case study 3
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What you Think you Knew About your Personas is Wrong
persona case study 1
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Acquisio was built around automated reporting, and while we have grown immensely as a company, automated and advanced reporting is still a valuable offering for your agency. Recently we released an ebook that goes over some of the industry’s best automation solutions for managing and optimizing bids, budgets, display ads, ad testing, creative, and data feeds …
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Advertising for Auto: Interview with Dave Meindl
Advertising in the auto industry is complex, with more traditional mediums like radio, television and outdoor ads still prevalent, companies like Mudd have worked to offer robust services for both traditional and digital advertising. We had a chance to ask Dave Meindl, Systems Designer and Business Analyst at Mudd Advertising about what their business does to …
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Automating Display: Preview of Automation Guide eBook
Having an automated solution to manage bids and budgets for search is only half the battle. Optimizing your strategy for display campaigns is equally important. Display ads are notorious for having the lowest click-through rates in the digital ad space, which can make them difficult to optimize. To help tip the scale, certain aspects of …
the guide to the best marketing automation solution
Bid Optimization Insights: Preview of Automation Guide eBook
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Bid Optimization Insights: Preview of Automation Guide eBook
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Google to Entrepreneur: Frederick Vallaeys Interview
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Google to Entrepreneur: Frederick Vallaeys Interview
As a Google Evangelist, who worked with Google from 2002 until 2012, industry leader, Frederick Vallaeys, was involved in building AdWords and now runs a company called Optmyzr, which builds optimizations and helps people save time in AdWords. As one of the keynote speakers at the Acquisio Summit, we sat down with Frederick Vallaeys to …