Perfume

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The Brand Identity – Graphic Design’s Greatest
With Clue Perfumery, perfumer Laura Oberwetter wanted to do something different. Launching with a range of three debut scents, the independent perfumery’s take on its craft is far removed from the traditional avenues of perfume-making, overwhelmingly siloed in French institutions. Through a long iterative process, Oberwetter arrived at the three scents – Morel Map, Warm Bulb, and With the Candlestick – and then began imagining what Clue Perfumery’s brand world might look like, along with her chi
kentaro yamada develops fragrance for the contemporary neanderthal