Tips & trends of the hospitality industry
Our experts share their best advice for the hospitality's industry
30 Pins
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The Hotel PMS at the service of the autonomous hotel industry
n the hotel industry, the Property Management Software (PMS) is an essential tool to manage hotel operations. Although the hotel PMS have always been designed to facilitate the daily life of their users, let’s learn how to further optimize them in order to privilege automation...
The importance of client communication and how to improve it
Your Property Management Software allows you to communicate with your customers for various reasons by sending a booking confirmation, a booking reminder, a thank you email after their stay or their invoice by email. Therefore, your Property Management Software sends communications all throughout the guest’s experience with your hotel. It is thus important to work on your emails to ensure they are as optimal as possible to inform your customers but also to promote your hotel’s services.
Everything you need to know about referencing marketing: SEO, SEA, SMO, SEM
Referencing marketing is a strategy related to the presence of your website on different search engines. Its goal is to optimize your online visibility using several means such as SEO (natural referencing), SEA (paid referencing) and SMO (social media optimization).