Beauty standards campaign
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Dove, 2004, “The Real Beauty” campaign - AD DISCOVERY AND CREATIVITY LAB
Dove, 2004, “The Real Beauty” campaign - was based on the relationship women have with beauty and understanding the customer's definition of beauty, levels of satisfaction with beauty, the impact of beauty on self-esteem. The campaign stimulated discussion and debate and women voiced their opinions on the Dove Campaign for Real Beauty Web site and Facebook group. Engagement with other women and Dove's experts, and with brand advocates furnished Dove with a listening post.
Poster
A thought-provoking photograph that explores the concept of societal beauty standards and the lengths people go to achieve them. The central image features a woman's face with surgical markings, surrounded by hands holding medical tools, poised to alter her features. Her eyes convey a sense of apprehension or resignation. The barcode on her forehead symbolizes the commodification of beauty and the reduction of individuals to products. The overlaid text, "Am I pretty now?", adds a poignant…
Imperfect Campaign Celebrating Women of Color - Kavya Sivaraman
Imperfect is a social awareness campaign aimed at empowering women of color to have a healthy body image. Media often gives women of color a lot of grief for the complexion of their skin, or not having the "ideal" body type. I want to raise awareness thro...
Skin Care Campaign
We need to start changing the way we think about aging so that we start changing the way we talk about aging and empower women to fully embracing themselves as they are at any stage of life!✨ . . . #wellaging #midlife#over50women #over50style #ageisjustanumber #healthyaging #proaging #positiveaging #agepositive #midlifewellness #over50 #menopause #thisismenopause #beautyover50 #silversisters #greyhair #longgreyhair #longsilverhair #greyhairdontcare #emptynesterlife #brillomio #brillomioco
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