Dior exhibition
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@Dior is betting big on exhibitions, but why? Last week, the luxury house launched its ‘Christian Dior, Designer of Dreams’ exhibition in Riyadh, highlighting its creativity, expertise and the brand’s largest haute couture collection in the world. At the link in bio @laureguilbault explores how the exhibition strategy remains crucial to its success, especially when navigating a luxury slowdown. Tap to read more.
A pyramidal staircase and delicate washi accents feature in the Christian Dior: Designer of Dreams exhibition created by Shohei Shigematsu.
Visitors will be able to view more than 250 haute couture dresses, illustrations by René Gruau or Christian Bérard, and works by prestigious Chinese artists in a celebration of the steadfast bonds that have united Dior and China since 1947.
»迪奥旗舰店
Dior Official on Instagram: “Just as the petites mains shape fabric to create something magical, our exhibition set designer Nathalie Crinière transformed the staid…”
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