Emotional appeal advertisement
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Sentimental Ads
Oreo: The communication objective is to increase Brand liking/preference. The tagline "better together"describes not only the bond between a child and their grandparents, but also how the halves of the Oreo's together make for one delicious cookie.This ad also adds in an emotional appeal to consumers with the illustration of a young child's hand with the more aged hand of a grandparent, showing them together sharing a special moment.
ROMANCE APPEAL (ADVERTISING)
What is the Romance Appeal? The Romance Appeal is one of roughly twenty advertising strategies that marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded. The Romance Appeal, while similar in nature to the Sex Appeal, specifically focuses on
Ethos, Logos & Pathos
Rhetorical Analysis is the way that someone analyzes a source such as a document or picture in different ways. Different techniques are utilized to make the document or picture or even an ad more effective and appealing to the audience. Some of the tools that make it more effective are the use of ethos, logos and pathos. ETHOS Ethos is the credibility of a source or of an author; the authority that they have. Some examples are demonstrated in the following ads: This ad is a great example of…
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