How to get clients in salon

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If you are meeting with a first time client, it’s important to get an idea about the history of their hair. Talk to clients about maintenance and upkeep- this is essential to understand how much effort they are willing to put into their hair at home. Good listening skills lead the way to more relevant conversation details during the appointment. Getting clients into styles, colors or chemical treatments they can’t maintain at home is an example of poor salon communication.

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If you want to grow your salon clientele, don’t feel like you have to do “all the things” for marketing. Instead, choose a few strategies from my 3-step system, and focus on them!

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