Ogilvy mather
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Antique Advertising Research
Series of print ads that Ogilvy & Mather Direct published in the 1960s and 1970s. The O & M house ads were created to attract new clients and new business, and demonstrated David Ogilvy’s magic lantern in action. The magic lantern revealed all the principles, techniques and takeaways the agency discovered through its advertising campaigns. Via: http://www.infomarketingblog.com/
Ogilvy on Advertising: I Predict 13 Changes
“I have never been a futurist, and every passing year my interest in the future declines,” says David Ogilvy in the closing of his book On Advertising, a classic. When his publisher asked him to predict the changes we will see in the ad business from his vantage point of industry leader writing somewhere in 1985, he says: 1. The quality of research will improve, and this will generate a bigger corpus of knowledge as to what works and what doesn't. Creative people will learn to exploit this…
21 More Brilliant Minimalist Print Ads
Have you ever noticed that most of the greatest ideas, whether it's business or design, are so simple and obvious that you wonder why you haven't thought of it before! As we mentioned in our previous article, Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”. Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising.
