Pop kei

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Pop Kei Fashion, City Pop Fashion, City Pop Aesthetic, Decora Aesthetic, White Eye Makeup, Japanese Street Styles, Fashion Subcultures, Kawaii Street Fashion, Pop Kei

Pop Kei (ポップ系) is a colorful Japanese fashion mostly associated with the Decora aesthetic. The term refers to how the brightly colored clothing "pops" in an outfit. The aesthetic was originally presented in the 90s by designers like Sebastian Masuda and Sayuri Tabuchi, but became popular when the clothing store Spank! opened in 2004. Spank! stores also have very similar styles to Fairy Kei. This style is mostly based around graphic tees as well as otherwise printed clothing with '80s pop…

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