Swipe file

You’ve just discovered copywriting and want to get better. GOOD. Well here’s my top advice and books for getting better at copywriting.

An exclusive example from our swipe file ... Half a Mill Ad by Eugene Schwartz - one of the many profitable marketing & rare copywriting examples from our huge archive.

Here's where to find hundreds of thousands of real-life examples of everything from Facebook ads to landing pages to emails.

These are examples of high converting or very grabbing headlines. A good headline can grab people to read an article, advertisement, or piece of direct mail. Use these examples to help jog your mind.

This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New Mexico Business Journal 2004.

Learn the 20 copywriting methods used by John Caples to improve your digital copywriting here.

This is a copywriting formula that means: Attention Transformation Interest Desire FAQ Action

In this guide, I’m going to teach you everything you need to know to consistently write high-converting email copy.

What a FANTASTIC line! Here’s what makes it kick-ass: It implies an immediate benefit: A better memory. It’s very specific on what you get: A “push-button” memory. It shows the time-frame you can get results: In one evening. It’s a clear trade: You give me THIS…..I give you THAT in return. Kind of sums up...Read More

An exclusive example from our swipe file ... 76 Year-Old Man Ad by Matt Furey - one of the many profitable marketing & rare copywriting examples from our huge archive.