Think different ad campaign
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Check out this descriptive and engaging campaign by Indeed.com to represent the gender pay gap.
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Check out this descriptive and engaging campaign by Indeed.com to represent the gender pay gap. Gender pay gaps are reflected in several different ways - in the number of leadership positions held by women, the salary offered to women for the same work as men, and other factors influencing the economic security of women. Indeed calls out the issue. What do you think of the campaign? #knowinglyselect #breakthebias #jobs #marketing #creative #recruitment #genderequality
Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them
Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."
McDonald's highlights its small prices in a joyful campaign – LLLLITL
Less burgers. More humans. “1,60”, “1,95”, “2,00”, “3,75”, “3,95”… These are the (very!) minimalistic taglines that one can read through McDonald’s latest “value campaign”, next to its iconic ‘M’ golden arches. The collection of 7 print ads (see them all below) aims to put a smile on everyone’s face, especially when thinking about its burgers,
Carrefour: Don't Let The Bill • Ads of the World™ | Part of The Clio Network
The campaign’s concept is that a shopping bill shouldn’t scare, confuse, or agitate customers. The execution uses receipt bills formed into different shapes to represent each of these feelings. Body copy reassures the viewer that the hypermarket offers low prices so that one doesn’t have to worry about expenses.
L'Oreal: This Is An Ad For Men - Lipstick, Mascara, Nail Polish • Ads of the World™ | Part of The Clio Network
The sad truth about gender equality in Germany: Men dominate the management and executive boards - with 91.4%. Time to prove that women belong in leadership too. Based on a data project, L'Oreal Paris collected and analyzed several studies and data sets with results that led to the first cosmetic advertising for men. Simplified infographics with products prove that women belong in leadership roles. For good reasons: With women in 30% of management positions profitability increases by 15%…
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