Inside Pandora

Welcome to the world of Pandora jewellery. Our collections empower women everywhere to express themselves and their stories. Detailed design and craftsmanship come to life through the magic of stories told by the wearer of each piece. No matter the collection or style, our ethically made, hand-finished jewellery shines bright in contemporary, personal ways.
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Official Pandora™ US | Handcrafted Jewelry - Be Love
A pavé setting makes a piece of jewelry appear as if paved with sparkling stones. It is a testament to PANDORA’s high degree of craftsmanship that each of the small stones is set individually by hand by a skilled stone setter. Click the image to learn more. #PANDORAfact
Official Pandora™ US | Handcrafted Jewelry - Be Love
Pavé setting - Each stone is carefully set by hand. #PANDORAcharm #PANDORAfact #Butterfly
Official Pandora™ US | Handcrafted Jewelry - Be Love
A precious diamond is perfectly set in the center of the heart inside the PANDORA Club charm. Have you already got yours exclusive edition 2014? #PANDORAclub #PANDORAcharm #PANDORA #PANDORAfact
The making of a charm | Pandora
The making of a charm - Follow the journey of a charm from the initial idea and drawing in Copenhagen, Denmark to the end result, crafted at our own facilities in Thailand. #PANDORA #PANDORAcharm #PANDORAfact
Official Pandora™ US | Handcrafted Jewelry - Be Love
Did you know that all PANDORA’s silver pieces are made of sterling silver? Sterling silver is the world’s most popular silver alloy. It consists of 92.5% silver combined with other metals (mainly copper). Ideal for jewelry, sterling silver preserves the color and lustre of pure silver, while making it considerably more hardwearing. Click the image to learn more. #PANDORAfact
Official Pandora™ US | Handcrafted Jewelry - Be Love
The gold heart detail is being carefully placed on top of the celebration cake charm. #PANDORAfact
Official Pandora™ US | Handcrafted Jewelry - Be Love
Want to learn more about your PANDORA jewelry? Welcome to our new Jewelry Guide where you can discover the amazing craftsmanship techniques and learn about the materials and stones used in your favorite PANDORA pieces. Click the image to learn more. #PANDORAfact
Official Pandora™ US | Handcrafted Jewelry - Be Love
Did you know that the color of yellow gold looks the closest to pure gold? Alloying it with other metals will improve the durability, makes the gold jewelry more affordable and also makes different color variations possible. Click the image to learn more. #PANDORA #PANDORAfact
Creating a Murano charm | Pandora
Creating a Murano charm - PANDORA glass charms are made from glass imported from Murano in Italy. As a characteristic of the production method, each PANDORA Murano glass charm is unique and can contain small variations in the design, the coloring and the size.
Official Pandora™ US | Handcrafted Jewelry - Be Love
The stones are carefully selected before being set individually by hand by a skilled stone setter. #PANDORA #PANDORAfact
Official Pandora™ US | Handcrafted Jewelry - Be Love
PANDORA Murano charms in the making. Click the image to learn more.
Symbols of strength
Reflecting on their hopes for 2021, Pandora VP & creative directors Francesco Terzo and Filippo Ficarelli explore the thought and emotion behind their favourite new year charms. Which charm is on your 2021 wish list?
Become your own stylist
Our creative directors Filippo Ficarelli and Francesco Terzo have dropped completely new ways to wear your charms: on your necklace, wrist, bags, belt, hoops – the only limit is your imagination. ✨
Join the Pandora Muses at our facility in Thailand
Discover how our jewellery is made by following the Pandora Muses on a tour of our facility in Lamphun, Thailand. Get on board with director, writer and consultant Margaret Zhang; model and activist Georgia May Jagger; model and activist Halima Aden; artist Tasya van Ree; and model, dancer and actress Larsen Thompson. The Pandora Muses are a group of women whose lives, talent and stories embody the values that lie at the heart of Pandora.
Symbols of strength
Reflecting on their hopes for 2021, Pandora VP & creative directors Francesco Terzo and Filippo Ficarelli explore the thought and emotion behind their favourite new year charms. Which charm is on your 2021 wish list?