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Boston Consulting Group Matrix | College marketing, Web marketing, Marketing
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four different types of animals and their names in the same square shape, each with an animal's name on it
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Marketing Theories – Boston Consulting Group Matrix

Designed to help with strategic long term planning, the Boston Consulting Group Matrix (BCG) was created in 1970 to assess products on two dimensions. It reviews products and identifies areas to grow, invest, discontinue, or develop products.
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