Puff heat transfer vinyl is ***the*** hot material to try this year…I’ve used puff HTV for quite a few projects, and I’ll try to answer your questions about what this material is, how it’s cut and how it’s applied. Puff vinyl texture can vary a lot depending on the brand you’re using, the material you’re pressing it on, and the temperature, time and pressure you use. You can get a smooth marshmallow finish, but if you're not carefulm you can get an orange peel finish, or even a brainy texture.