Messaging a Mess? 🫣 When I first started my online business, I was all over the place. I didn’t know who I was speaking to, so I tried speaking to everyone. My captions felt generic, my posts were inconsistent, and my messaging… well, let’s just say it changed with every trend I saw. I spent hours mimicking bigger accounts, thinking, “If it works for them, it’ll work for me.” Spoiler alert 🚨 It didn’t‼️ The problem? I didn’t know my target audience. I had no idea who I wanted to h...