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How Adidas Rethought the Music Festival With a Fan-First Event | Experiential marketing events, Brand activation ideas, Event activities
people are standing around in front of a stage with an adidas logo on it
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bizbash.com

A giant interactive art installation where people could activate paint strokes by pushing buttons

A partnership with Journeys, the event used interactive art installations, free ticket prices, and an unexpected city choice to connect with consumers in a new way.
studioraphaelle
Studio Raphaelle

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