Media Plan and Evaluation | PDF | Advertising | Chipotle Mexican Grill

Media Plan and Evaluation - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. The media plan allocates a $74 million advertising budget for Chipotle, with 50% ($37 million) going to spot TV, 10% ($7.4 million) to spot radio, 5% ($3.7 million) to outdoor advertising, 25% ($18.5 million) to web advertising, and 10% ($7.4 million) to mobile advertising. The plan details how each portion of the budget will be allocated across various markets based on…

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Media Plan and Evaluation | Media planning, How to plan, Media

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Media Plan and Evaluation | PDF | Advertising | Chipotle Mexican Grill

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