Inspiration

Luxury travel destinations, global events, culture, colors, photographs, and moments which inspire us daily at PRIOR.
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What does summer taste like to you? For us, it’s the salty taste of freshly caught octopus on Milos. Photo: @compassandtwine. #PRIORFiveSenses
Nicknamed the "Big Easy," New Orleans is known the world over for its legendary jazz scene, vibrant nightlife and spicy, singular cuisine,…
The golden beaches of Rio de Janeiro, where locals play beach soccer and vendors sell açaí shakes, are among the most spectacular in the world. Photo by @jcseelenmeyer. #forthecurious⁠
The Snowman Trek in Bhutan, a three-week hike through eleven mountain passes in the Himalayas, is said to be one of the most grueling treks in the world. Photos by @fredericlagrange. #forthecurious⁠
In Washington, D.C., there are monuments to presidents past and wars fought. There is however only one for a civil rights figure: Martin Luther King Jr. In solidarity.
#PRIORFiveSenses: “For me a sound can trigger memories so vivid in a way a photograph can’t.” For sound editor and designer Christopher Scarabosio, the Caribbean coastline of Mexico is encapsulated in a single, surprising note. Follow the link in our bio to find out what it is and its deep association with Mexico. Photos: @ladyivance
#PRIORFiveSenses: Juan Arnau (@juanarnauelrow), co-founder and CEO of @elrowofficial, hears a certain sound and goes instantly back to the small town in Spain where he was raised. Follow the link in our bio to read more about sound’s ability to transport us to faraway places. Photo: @sestrales
#PRIORFiveSenses: As we celebrate ‘taste’ this week, a few of our favorite food markets around the world...Mercato Centrale at Porta Palazzo in #Turin, Italy; Nishiki Market in #Kyoto, Japan; Souk El Tayeb in #Beirut, Lebanon; La Merced in #MexicoCity, Mexico; the Farmers Markets of #SantaMonica, California. Photos: @francescareviglio @natnacphotos @amyamy_v @thesharedpalate⁠
Taste as a reflection of time and place. The beauty of the assiduously sourced bounty that has made @nomacph such a game changing restaurant both in Copenhagen and globally. Photos: @nomacph @reneredzepinoma. #PRIORFiveSenses
If you’re ever on a road trip in Australia, you’ll likely stumble across one or two of #AustraliasBigThings. With over 150 across the country, they’ve become something of a cult phenomenon over the decades—part exercises in sublime kitsch, part monuments to national pride, and 100 percent Australian. @DavidPrior reminisces about the Big Things that taught him about travel, exploration, and nostalgia. Follow the link in our bio to read. Photos: @fatmumslim @davidprior. #PRIORFiveSenses
#PRIORFiveSenses: Taste | The 100-year-old floating market at Damnoen Suduak, about 70 miles west of Bangkok, is a place to connect to Thai rural life, where vendors sell fruits, vegetables and bowls of noodles from small boats. Videos: @samyoukilis⁠
#PRIORFiveSenses: Taste | For famed chef @EnriqueOlveraF, the mastermind behind Mexico City’s @pujolrestaurant and New York’s @atlanyc and @cosmenyc, the taste of a particular insect instantly transports him to a region in southern Mexico at a very specific time of year. His first experience tasting it was “a revolution in [his] palate,” he recalls. “It was not just the discovery of a new ingredient but the door to hundreds of possibilities.” Visit the link in our bio to find out what it is and
“One bite of a perfectly tree-ripened fig” sends @PalisaAnderson of Sydney’s beloved Chat Thai (@chatthailife) right to a particular coastal town in New South Wales, Australia. “The perfect fig,” she says, “ is elusive, ethereal and so fleeting”—but in this place, they’re there for the taking. Follow the link in our bio to read more. ⁠
#PRIORFiveSenses: Taste | “Luxurious” is how chef and cookbook author @anissahelou describes the flavor that, for her, instantly evokes Kashan in Iran, and the “lovely sound of Iranians chatting away softly while enjoying the sumptuous treat.” Visit the link in bio to learn what it is. Photos: @abolfazl_sadr @zarparane