AD-REM and Maiarelli Studio’s brand for no-alcohol aperitif iessi is impossible to miss on the shelf
The creative process that led to the entire world of iessi – a burnished orange alcohol-free aperitif with somewhat of a mixed heritage – was not the most straightforward. When Nicolas Maiarelli, founder of iessi, locked down on an amaro recipe from his Friulan nonna and tweaked it to perfection, he turned to a troop of creatives to help bring his vision for the drink to life. #branding #brandingdesign #identity #packaging #alcoholpackaging
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