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7 years, 648 posts later — Still here (and decently consistent), sharing all things branding — from showcasing client work and spotlighting small businesses, to the value of branding and even its impact in popular culture. Thanks for being here. . . . . #logodesinger #visualbranding #torontographicdesigner #torontosmallbusiness #smallbizto #canadiansmallshops #businesslife #canadiansmallbusiness #logoinspirations
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In real-world use, brands need flexibility. That’s where a logo suite comes in. So what’s in a logo suite? 👇 ✔️ Primary logo: main mark ✔️ Secondary logo: alternate layout ✔️ Submark or icon: simplified logo ✔️ Wordmark: just the letterforms ✔️ Monogram or lettermark: a graphic shorthand + color variations - think light, dark, black, white, full color If you’ve still got one singular logo doing all the work for your brand, we need to talk. #brandingdesign #logosuite #visualidentity #bran...
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Eliminating the guesswork — Having a well-documented guideline ensures that ALL future designs — marketing collateral, packaging, website, social media, and even internal documents — are unmistakably on brand. By eliminating guesswork, speeding up the design process, and providing clarity (and confidence), the guideline isn’t just a reference — it’s the roadmap that keeps your brand cohesive and recognizable across every touchpoint. Branding doesn’t end at the logo — it lives in every detai...
A brand built to grow. Just like the kids it’s intended for. — Beheld exists to fill a gap — offering thoughtfully curated, artist-driven prints for children’s spaces. The visual identity needed to reflect that same intention: warm, minimal, and distinct enough to hold space for the art, without overshadowing it. We chose a warm and sweet neutral palette, modern type, and a calm logo system that mirrors the balance Beheld strikes — between play and sophistication, creativity and calm. Swipe...
A brand built to grow. Just like the kids it’s intended for. — Beheld exists to fill a gap — offering thoughtfully curated, artist-driven prints for children’s spaces. The visual identity needed to reflect that same intention: warm, minimal, and distinct enough to hold space for the art, without overshadowing it. We chose a warm and sweet neutral palette, modern type, and a calm logo system that mirrors the balance Beheld strikes — between play and sophistication, creativity and calm. Swipe...
A brand built to grow. Just like the kids it’s intended for. — Beheld exists to fill a gap — offering thoughtfully curated, artist-driven prints for children’s spaces. The visual identity needed to reflect that same intention: warm, minimal, and distinct enough to hold space for the art, without overshadowing it. We chose a warm and sweet neutral palette, modern type, and a calm logo system that mirrors the balance Beheld strikes — between play and sophistication, creativity and calm. Swipe...
A brand built to grow. Just like the kids it’s intended for. — Beheld exists to fill a gap — offering thoughtfully curated, artist-driven prints for children’s spaces. The visual identity needed to reflect that same intention: warm, minimal, and distinct enough to hold space for the art, without overshadowing it. We chose a warm and sweet neutral palette, modern type, and a calm logo system that mirrors the balance Beheld strikes — between play and sophistication, creativity and calm. Swipe...
A brand built to grow. Just like the kids it’s intended for. — Beheld exists to fill a gap — offering thoughtfully curated, artist-driven prints for children’s spaces. The visual identity needed to reflect that same intention: warm, minimal, and distinct enough to hold space for the art, without overshadowing it. We chose a warm and sweet neutral palette, modern type, and a calm logo system that mirrors the balance Beheld strikes — between play and sophistication, creativity and calm. Swipe...
A brand built to grow. Just like the kids it’s intended for. — Beheld exists to fill a gap — offering thoughtfully curated, artist-driven prints for children’s spaces. The visual identity needed to reflect that same intention: warm, minimal, and distinct enough to hold space for the art, without overshadowing it. We chose a warm and sweet neutral palette, modern type, and a calm logo system that mirrors the balance Beheld strikes — between play and sophistication, creativity and calm. Swipe...
A brand built to grow. Just like the kids it’s intended for. — Beheld exists to fill a gap — offering thoughtfully curated, artist-driven prints for children’s spaces. The visual identity needed to reflect that same intention: warm, minimal, and distinct enough to hold space for the art, without overshadowing it. We chose a warm and sweet neutral palette, modern type, and a calm logo system that mirrors the balance Beheld strikes — between play and sophistication, creativity and calm. Swipe...
A brand built to grow. Just like the kids it’s intended for. — Beheld exists to fill a gap — offering thoughtfully curated, artist-driven prints for children’s spaces. The visual identity needed to reflect that same intention: warm, minimal, and distinct enough to hold space for the art, without overshadowing it. We chose a warm and sweet neutral palette, modern type, and a calm logo system that mirrors the balance Beheld strikes — between play and sophistication, creativity and calm. Swipe...
A brand built to grow. Just like the kids it’s intended for. — Beheld exists to fill a gap — offering thoughtfully curated, artist-driven prints for children’s spaces. The visual identity needed to reflect that same intention: warm, minimal, and distinct enough to hold space for the art, without overshadowing it. We chose a warm and sweet neutral palette, modern type, and a calm logo system that mirrors the balance Beheld strikes — between play and sophistication, creativity and calm. Swipe...
A brand built to grow. Just like the kids it’s intended for. — Beheld exists to fill a gap — offering thoughtfully curated, artist-driven prints for children’s spaces. The visual identity needed to reflect that same intention: warm, minimal, and distinct enough to hold space for the art, without overshadowing it. We chose a warm and sweet neutral palette, modern type, and a calm logo system that mirrors the balance Beheld strikes — between play and sophistication, creativity and calm. Swipe...
A brand built to grow. Just like the kids it’s intended for. — Beheld exists to fill a gap — offering thoughtfully curated, artist-driven prints for children’s spaces. The visual identity needed to reflect that same intention: warm, minimal, and distinct enough to hold space for the art, without overshadowing it. We chose a warm and sweet neutral palette, modern type, and a calm logo system that mirrors the balance Beheld strikes — between play and sophistication, creativity and calm. Swipe...
A brand built to grow. Just like the kids it’s intended for. — Beheld exists to fill a gap — offering thoughtfully curated, artist-driven prints for children’s spaces. The visual identity needed to reflect that same intention: warm, minimal, and distinct enough to hold space for the art, without overshadowing it. We chose a warm and sweet neutral palette, modern type, and a calm logo system that mirrors the balance Beheld strikes — between play and sophistication, creativity and calm. Swipe...